Famous for its competitive low prices and free or low shipping costs, Amazon.com is planning to bring high-end fashion to our homes including brands like Michael Kors, Vivienne Westwood, Catherine Malandrino, Jack Spade and Tracy Reese and others. Amazon already sells some fashion through some its sites like the top shoe site Zappos.com, Endless.com, Shopbop.com and MyHabit.com.
To lure it’s customers to buy high end fashion online, Amazon is making a lot of effort in personalizing the site using the models who will spin and pose to show off the clothing and provide advice about each item to give shoppers the store like experience.
Amazon is launching their clothing store with a strong marketing campaign, including its first advertisement campaign ever. Considering it’s Amazon who has nailed its approach to shipping and rule nearly every other industry it integrates, it’s a matter of time that it significantly increases its customer and vendor database. I sure am looking forward to what it has in store for us consumers….