Category Archives: Marketing & Advertising

Famous for its competitive low prices and free or low shipping costs, Amazon.com is planning to bring high-end fashion to our homes including brands like Michael Kors, Vivienne Westwood, Catherine Malandrino, Jack Spade and Tracy Reese and others. Amazon already … Continue reading →

The whole world these days is sucked into the “The Hunger Games” and I am no exception. After hearing so much about it (hats off to their brilliant Marketing), even though it’s not really my “type” of fiction, I thought … Continue reading →

In the efforts of changing their brand image, Burger King just launched a new star studded advertising campaign.  We knew that the brand was walking away from their King, but who knew they’d invest this kind of talent to announce … Continue reading →

I had a healthy discussion with my friends the other day about what’s better for business – Facebook or Twitter. I think there is no clear-cut answer to the question: “Which is better for brands — Facebook or Twitter? It … Continue reading →

Starbucks Blonde Roast coffee supports Starbucks growth strategy to innovate with new products, enter new categories, and expand into new channels of distribution. Click to watch the Starbucks Blonde Roast commercial   Starbucks has done a great job with the … Continue reading →

It is no news that Facebook and Twitter are the most popular social networking sites. However, there’s a new and hot social network called Pinterest  which is starting to grow quickly just like Facebook did back in 2006.  Now the … Continue reading →